TABLE OF CONTENT
v1.0.0 FLIPKART THE BOOK STORE
If you didn't know already, The original version of flipkart only sold books. With a twist that flipkart was willing to deliver books anywhere in India and so they did.
Flipkart sold books to readers. That was it's utility and that's how flipkart built an audience.
When someone tried buying a book online in India, they were probably buying from flipkart.
Flipkart started in 2007 and in 2008, flipkart was selling about 10 books a day.
In 2009, flipkart had a working business model to raise money and I personally feel that a startup should only raise money when it has proven a business model with a few 1000 paying customers. Indiehackers can get 500-1000 paying customers.
Flipkart raised money and started buying other small businesses to integrate into itself. From music to electronics.
It was only in 2013 that flipkart moved into it's marketplace model.
Flipkart had an audience of buyers now regularly visiting flipkart and revenue to expand into other channels to acquire more audience.
A subset of this audience were sellers too.
Flipkart captured that audience and turned it into a network of sellers who could leverage flipkart's existing audience. Thus solving the second utility problem for sellers - Sales.
At this point you can argue that flipkart doesn't have a community
but a network that exists only when both sides, viz, buyer and sellers are part of the audience is a community.
Flipkart is a venue to for buyers(identity) to find sellers(Identity)